2007 CES Exhibition

Etón Corporation celebrates its 20th Anniversary at the 2007 International Consumer Electronics Show.  Because radio is Etón's core business, the company has developed a new design aesthetic to reflect the dynamic, mobile, up-to-the-minute nature of the medium. Radio is no longer old-fashioned analog. Instead, radio is shifting to digital, with high-definition, satellite, DAB and WiFi listening options. To reflect this shift, the company has created a strong brand design identity that consists of modern design elements, such as concentric circles that represent radio frequencies, along with a system of colored disks, or lenses, for each product line. Etón's newly-launched Web site embodies this fresh identity. The company's CES tradeshow booth, with its aluminum frame and light tunnel, also carries out our contemporary design sensibility. Most importantly, the booth provides an elegantly-illuminated stage that showcases Etón's forward-thinking products and sets the tone for the company's new path.